Having a website is an advantage for your business since it allows you to be accessible and connected to potential customers 24 hours a day, therefore, it is essential to take care of the appearance of your website, because this is the showcase of your products and services . For this reason, we invite you to see these 9 elements that should not be missing on your business website.
1- CALLS FOR ACTION
It is a suggestive invitation to the visitor to participate in the process of your page. They are usually buttons that take from the user who enters your website their contact information or that invite them to buy something. They are very important but you have to be careful not to overdo these, it is proven that too many buttons of this type can cause discomfort in the user, they will be lost on your site and they will go away.
2- SOCIAL MEDIA BUTTONS
These are usually the buttons that the user has available within the website and that lead him to perform a specific action; such as leaving your contact information or buying something, among other things. They are very important but you have to be careful not to go overboard with these, it is proven that too many buttons of this type can cause discomfort in the user, they will be lost on your site and they will go away.
3- RESPONSIVE STRUCTURE
Since 80% of active internet users access from their mobile, your business website must be graphically adapted to respond to these devices if it is to be successful. This feature is called responsiveness .
It is an excellent resource that manages artificial intelligence systems capable of maintaining a conversation with a person; Any questions or queries can be resolved quickly and efficiently in real time and all from your business website.
5- CONTACT PAGE
It allows the visitor to request contact through a form, it is a personalized solution to specific queries, while also creating a database or leads that you can use later to send them promotional information about your business. It is important that users can send their messages through this tool without complications and in a simple way.
This tool allows you to offer valuable content to your customers and users so that they visit and return to your site. Through keywords it allows you to work on the web positioning of your business in search engines such as Google. If you configure it properly, and update it with new articles, it will be a great positioning resource.
7- LOCATION MAP
Appearing in Google Maps will increase the trust of users and improve your positioning, in fact, the first positions of organic position, even above the paid positions in search engines, correspond to the maps. This is because a large number of searches made from mobile devices are to find out the location of companies.
8- FAST CHARGING SPEED
Internet users are incredibly impatient, a few seconds will be too long for the visitor to lose patience and leave. For your site to be fast it is necessary that you have a hosting with good transfer capacity and take care of the size and quality of your multimedia files.
Metadata is used to explain to search engines what each page on your website is about. These help determine how relevant content is based on specific search terms and then decide whether or not web pages should be displayed in search results.
Finally, we invite you to check if you have these elements on your business website as they are very important for positioning and productivity. Don’t forget that at LM Two Marketing we are here to help you, contact us today!